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What a sales funnel is
Section 1 · Module 1 · Funnel foundations · 10 min
From stranger to customer
A sales funnel is the journey you guide someone through, from first hearing about you to buying:
- Awareness — they discover you.
- Interest — they want to learn more and join your list.
- Decision — they consider your offer.
- Action — they buy.
It's called a funnel because more people enter at the top than come out the bottom — and that's normal. Your job is to design each stage so the right people move smoothly to the next. You don't need fancy tools to build one.
That is one lesson of 9
Kickstart Your First Sales Funnel runs to 9 lessons across 3 sections, and ends in an assessed, dated certificate you can have verified by anyone.