Free preview
The channels and how they fit together
Section 1 · Module 1 · Digital marketing fundamentals · 12 min
The marketing mix online
Digital marketing is how you reach and convert an audience through online channels. The main ones:
- SEO — earning free traffic from search.
- Social media — building an audience and community.
- Content — articles, videos and guides that attract and educate.
- Email — the highest-ROI channel for nurturing leads.
- Paid ads — buying attention on Google and Meta.
- Analytics — measuring what works.
They work as a system: content fuels SEO and social; social and search drive traffic; email nurtures it; ads accelerate it; analytics tells you where to invest.
That is one lesson of 12
Digital Marketing & Social Media Strategy runs to 12 lessons across 4 sections, and ends in an assessed, dated certificate you can have verified by anyone.